How backup and disaster recovery protects SMBs

Many small and medium businesses (SMBs) operate with a sense of unrealistic optimism when it comes to data loss and disaster recovery. Can your business afford a data-loss incident?

Posted on: May 17th, 2021 onPlatinum

Many small and medium businesses (SMBs) operate with a sense of unrealistic optimism when it comes to data loss and disaster recovery. However, the reality can be quite different and can negatively affect your business if you are not vigilant. As the rate of digitisation increases, so does the risk of data loss. Can your business afford a data-loss incident?

It doesn’t matter if data loss happens because of human error, cyber attack or natural disaster. It can have far-reaching consequences such as:

  1. Severe downtime: For SMBs, per-hour downtime costs vary from $10,000 to $50,000.1
  2. Damage to reputation: One-third of customers will end their association with a business following a severe data loss.2
  3. Regulatory penalties: Failure to protect data can draw penalties worth 2% to 4% or more of company turnover.3
  4. Permanent closure: Some businesses are unable to recover from an incident and close permanently.

Prioritising backup and disaster recovery for your business is very important. A comprehensive backup and disaster recovery solution provides secure, uninterrupted backup and quick data recovery – with a cloud-based architecture that ensures the company runs seamlessly in the event of a disaster.

Why you should deploy backup and disaster recovery today

Having an effective backup and disaster recovery solutions provide several benefits. Here are the top six:

  1. Stay protected against natural disasters: The first half of 2020 alone had close to 200 reported natural disasters. While it is impossible to stop a natural disaster, you can ensure your data is protected and take the necessary measures to prevent downtime.
  2. Minimise the impact of a cyber attack: With the rate of cyber attacks going through the roof and with SMBs being a constant target of attacks, it is essential to have a robust backup and disaster recovery solution to protect your business.
  3. Safeguard sensitive data: If your business handles sensitive data like Personally Identifiable Information (PII), measures should be taken to ensure it never ends up in the wrong hands. Safeguarding all critical data can build your business’s reputation and prevent regulatory penalties.
  4. Quick recovery: It doesn’t matter how disaster strikes. What matters is how quickly your business bounces back. A good recovery solution helps you get up and running as soon as possible.
  5. Reduce the impact of human error: From accidental or intentional misdelivery or deletion to data corruption, employees can pose a security threat to your business. Deploying backup and disaster recovery is therefore crucial. You must also train your employees on the difference between acceptable and unacceptable behaviour.
  6. Tackle system failure: Unexpected system failure can lead to downtime if you don’t equip your business with backup and disaster recovery.

It is your responsibility to protect your business from data loss and potentially chaotic after effects. The team at onPlatinum are here to help, helping you build a resilient strategy to protect your business against data loss.


  1. TechRadar
  2. IDC Report
  3. GDPR Associates

Contact onPlatinum for much-needed peace of mind in the event of a disaster.

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