Why you need to integrate your data

Posted on: October 28th, 2020 onPlatinum

Successful companies are utilising data to support their strategic decisions. Instead of analysing raw data, they integrate this information to create overviews and insights. Data integration is an essential step in using data to support your business. But what is data integration, and why is it so crucial for your business?

What is data integration?

Data integration refers to the process of combining data from various sources to transform it into valuable information. Raw data needs to be processed, structured and presented in a way that allows you to talk about the information and use it to build business strategies. Additionally, the tools you use daily are full of valuable data on your customers and sales activity, and this needs to be integrated to help your business thrive.

Why is it important for your business?

There are many reasons that you should be integrating your business data, including:

• Reach new customers – integrating your data builds greater insights into your current customers. You can use this information to then target and reach new customers who have similar demographics and behaviours.
• Improve customer experience – providing outstanding customer service and experience is a necessity for your business to survive. Integrating all the data you have allows you to learn about your customers wants and needs, and the platforms they want to engage with your brand on. You can deliver exactly what they want each time and communicate at their convenience.
• Improve business processes and productivity – employees often find themselves having to enter data in multiple locations. This will save time and reduce the chance of human error compromising your data.

Business decisions aren’t easy, but the right data and information can help you make the best decisions. Regardless of the size of your business, data integration can change the way you view your business and provide valuable insights into your customers.